Meet Our Founders
Elaiya was founded by Ashi and Priya, driven by a shared love for craftsmanship, culture, and conscious design.
With deep respect for India’s artisanal heritage and a modern sensibility shaped by thoughtful living, they envisioned Elaiya as a bridge between timeless hand embroidery and contemporary wardrobes. Their journey began with a simple belief: that handmade work deserves visibility, dignity, and space in everyday life.
Through Elaiya, Ashi and Priya work closely with artisans, nurturing age-old skills while reimagining them for the present—creating garments that feel personal, purposeful, and enduring.
Some stories are not written with words. They are shaped by hands that have learned patience, by time that refuses to hurry, and by threads that carry memory from one generation to the next.
At Elaiya, every garment is born in quiet rooms,where craft is not rushed and beauty is allowed to unfold slowly.
Each stitch holds warmth. Each motif carries the echo of tradition. Each piece is made not to impress the world,but to belong to the woman who wears it.
Elaiya is for moments lived softly — for mornings wrapped in light, for days that move with ease, for evenings that feel familiar yet new.
What we create is not fashion meant to be replaced. It is clothing meant to be remembered, worn often, felt deeply, and carried forward as part of your own story.