ABOUT ELAIYA
Every piece is a story of hand and heart.
In Tamil, Elaiya means youthful and tender — a name that reflects both the freshness of new beginnings and the elegance of timeless craft.
At Elaiya, we weave together India’s embroidery heritage with modern design, rooted deeply in the art of chikankari. Every creation carries the rhythm of centuries-old stitches, motifs whispered from one generation to the next, and the unmistakable touch of an artisan’s hand.
Our garments are not just clothing — they are poetry in thread, crafted to carry warmth, identity, and soul.
Our Philosophy
The name Elaiya also means light, and that is our purpose:
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To bring visibility to craftsmanship
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To bring dignity to handmade work
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To bring warmth to the wardrobes of those who wear our pieces
We believe that fashion should feel personal. Every collection is designed thoughtfully, inspired by nature, simplicity, and culture. Whether worn for work, leisure, or celebration, Elaiya is made to move with you.
The name Elaiya also means light, and that is our purpose:
To bring visibility to craftsmanship
To bring dignity to handmade work
To bring warmth to the wardrobes of those who wear our pieces
We believe that fashion should feel personal. Every collection is designed thoughtfully, inspired by nature, simplicity, and culture. Whether worn for work, leisure, or celebration, Elaiya is made to move with you.
The Craft of Chikankari
Chikankari is more than embroidery — it is a language of patience and artistry. At Elaiya, every motif, every stitch, carries forward this centuries-old craft while embracing a modern silhouette.
By choosing Elaiya, you are not just wearing fashion; you are keeping heritage alive and supporting artisans whose skills deserve to be celebrated globally.