{"title":"FESTIVE EDIT","description":"","products":[{"product_id":"neelkamal-kurta","title":"Neelkamal Kurta","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-694836bf-a9f8-8320-92c0-f8a3e38c108f-1\" data-testid=\"conversation-turn-52\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"581ad986-f1a4-4669-9d4e-b91d76506be2\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-start=\"277\" data-end=\"527\"\u003eThe Neelkamal Kurta is inspired by the stillness of open skies and the quiet strength of simplicity. Crafted in airy chanderi, the fabric feels light against the skin, allowing comfort to take the lead while maintaining a polished, graceful presence.\u003c\/p\u003e\n\u003cp data-start=\"529\" data-end=\"853\"\u003eHandcrafted white floral chikankari is scattered thoughtfully across the kurta — blooming along the neckline, sleeves, and body in a pattern that feels organic rather than ornate. Each stitch is placed with intention, reflecting the patience and artistry of traditional craftsmanship while remaining beautifully understated.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"1247\"\u003eThe relaxed silhouette offers fluid movement and an effortless drape, making Neelkamal a versatile essential in your wardrobe. It transitions seamlessly from workdays to casual evenings, intimate gatherings, and light festive moments. Whether paired with denim for everyday ease or styled with tailored bottoms and jewellery for a more elevated look, this kurta adapts quietly to your rhythm.\u003c\/p\u003e\n\u003cp data-start=\"1249\" data-end=\"1466\"\u003eNeelkamal is not about making a statement — it’s about feeling grounded, comfortable, and confident in what you wear. A piece designed to be returned to often, worn with ease, and remembered for how it makes you feel.\u003c\/p\u003e\n\u003cp data-start=\"1468\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIn every way, it carries calm confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Elaiya","offers":[{"title":"XS","offer_id":52832416039280,"sku":null,"price":1874.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":52832416072048,"sku":null,"price":1874.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52832416104816,"sku":null,"price":1874.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52832416137584,"sku":null,"price":1874.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":52832416170352,"sku":null,"price":1874.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/ASZ_4971.jpg?v=1767464223"},{"product_id":"aasmani-kurta","title":"Aasmani Kurta","description":"\u003cp data-start=\"263\" data-end=\"504\"\u003eSoft, calm, and endlessly graceful, the Aasmani Kurta draws its inspiration from the stillness of an early morning sky. Crafted in lightweight chanderi, the fabric feels breathable and fluid, designed to move gently with you through the day.\u003c\/p\u003e\n\u003cp data-start=\"506\" data-end=\"829\"\u003eDyed in a serene pastel blue, the kurta is elevated with delicate hand embroidery and subtle mukaish highlights that catch the light quietly, never overpowering the design. The square yoke detail lends a vintage sensibility, while fabric-covered buttons and a softly pleated flare add depth and character to the silhouette.\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"1097\"\u003eThoughtfully designed for versatility, Aasmani transitions effortlessly from workdays to intimate gatherings, casual outings, and understated festive moments. It is a piece that feels refined without feeling formal—easy to style, easy to wear, and easy to return to.\u003c\/p\u003e\n\u003cp data-start=\"1099\" data-end=\"1256\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eElegant in its restraint and comforting in its simplicity, the Aasmani Kurta is made for days when you want to feel composed, confident, and quietly radiant.\u003c\/p\u003e","brand":"Elaiya","offers":[{"title":"XL","offer_id":52838462980464,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52838463013232,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52838463046000,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":52838463078768,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XS","offer_id":52838463111536,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/ASZ_4929.jpg?v=1767468372"},{"product_id":"elaiya-banarasi-cotton-chanderi-kurta-elegant-lightweight-ethnic-wear","title":"Yellow Chanderi with Banarasi blend Kurta","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d8cd31c8-1932-4f4d-ade6-99157294cc87\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp\u003eThe Yellow Cotton Chanderi with Banarasi Blend Kurta by Elaiya is a vibrant expression of elegance rooted in tradition. Crafted from a premium cotton Chanderi and Banarasi blend, the fabric offers a lightweight, breathable feel with a subtle sheen. The cheerful yellow hue radiates warmth and positivity, while the intricate hand-embroidered chikankari work highlights the artistry inspired by Lucknow's timeless craft heritage.\u003c\/p\u003e\n\u003cp\u003ePerfect for festive occasions, daytime celebrations, or graceful gatherings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Elaiya","offers":[{"title":"S","offer_id":53411553804656,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53411553837424,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53411553870192,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53411553902960,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/1_2a22a647-3b03-494d-ad38-fbcbe958bb26.png?v=1776155859"},{"product_id":"pink-cotton-chanderi-kurta-with-hand-embroidered-chikankari","title":"Pink Cotton Chanderi Kurta with Hand","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Pink Cotton Chanderi Kurta by Elaiya is a perfect blend of softness and sophistication. Made from lightweight cotton Chanderi fabric, it offers a breathable and graceful drape. The soothing pink hue adds a touch of femininity, while the delicate hand-embroidered chikankari work enhances its charm with intricate traditional detailing.\u003cbr\u003e\u003cbr\u003eDesigned for effortless elegance, perfect for festive gatherings, casual outings, or daytime celebrations.\u003c\/span\u003e\u003c\/p\u003e","brand":"Elaiya","offers":[{"title":"S","offer_id":53422443233648,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53422443266416,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53422443299184,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53422443331952,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":53422443364720,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/1_6e0fd527-1752-48c6-a561-27d2e2f372e4.png?v=1774542645"},{"product_id":"pista-elegance-cotton-chanderi-kurta-with-hand-embroidered-chikankari-copy","title":"WHITE Cotton Chanderi Kurta with Embroidered Chikankari","description":"\u003cp\u003eThe White Cotton Chanderi Kurta by Elaiya is a timeless expression of elegance and purity. Crafted from lightweight cotton Chanderi, it offers a soft, breathable feel with a subtle sheen. The pristine white base beautifully highlights the intricate hand-embroidered chikankari work, creating a perfect balance of tradition and minimal sophistication.\u003c\/p\u003e\n\u003cp\u003eIdeal for festive occasions, daytime gatherings, or graceful everyday wear.\u003c\/p\u003e","brand":"Elaiya","offers":[{"title":"S","offer_id":53422611726704,"sku":null,"price":1799.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53422611759472,"sku":null,"price":1799.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53422611792240,"sku":null,"price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53422611825008,"sku":null,"price":1799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":53422611857776,"sku":null,"price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/1_fe8d1433-2a08-4c12-afef-7869c40b6e67.jpg?v=1776157889"},{"product_id":"purple-cotton-chanderi-with-banarasi-blend-kurta-with-hand-embroidered-chikankari","title":"Purple cotton Chanderi with Banarasi blend Kurta","description":"\u003cp\u003eThe Purple Cotton Chanderi with Banarasi Blend Kurta by Elaiya is a stunning expression of regal elegance and timeless craftsmanship. Crafted from a luxurious blend of cotton Chanderi and Banarasi fabric, it offers a lightweight, breathable feel with a subtle sheen. The deep purple hue symbolizes grace and sophistication, while the intricate hand-embroidered chikankari work highlights the heritage artistry rooted in Lucknow's tradition.\u003c\/p\u003e\n\u003cp\u003ePerfect for festive occasions, evening gatherings, or elegant celebrations.\u003c\/p\u003e","brand":"Elaiya","offers":[{"title":"XS","offer_id":53593942393200,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":53593942425968,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53593942458736,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53593942491504,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53593942524272,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":53593942557040,"sku":null,"price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/1_5142fa7d-6f9a-4127-ab71-94d4b9bb6876.png?v=1776154885"},{"product_id":"elaiya-banrasi-cotton-chanderi-kurta","title":"Elaiya banrasi cotton chanderi kurta","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Elaiya Banarasi Cotton Chanderi Kurta (White) beautifully blends richness with subtle elegance. Crafted from a premium fusion of Banarasi and cotton Chanderi fabric, it offers a lightweight, breathable feel with a soft sheen. The pristine white base brings out the intricate hand-embroidered chikankari work, a traditional art form known for its delicate and detailed craftsmanship originating from Lucknow.\u003cbr\u003e\u003cbr\u003eDesigned for both festive charm and graceful everyday wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Elaiya","offers":[{"title":"S","offer_id":53786184417648,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53786184450416,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53786184483184,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53786184515952,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/3135\/9600\/files\/DSC00782.jpg?v=1779041093"}],"url":"https:\/\/www.elaiyaclothing.com\/collections\/festive-edit.oembed","provider":"Elaiya","version":"1.0","type":"link"}